At Alpha-H, I helped evolve how the brand showed up across digital, with a strong focus on social and overall visual direction.

I refined the social approach and creative, which led to steady growth in engagement and audience. Over time, we grew Instagram from around 7K to 20K+, alongside a lift in online sales.

A big part of the role was creating content that could resonate across different markets. I worked on campaigns and day-to-day content that supported audiences in Australia, Hong Kong, Italy, Dubai, and the UK, while still keeping the brand feeling consistent.

I worked closely with the digital and marketing teams to align everything across social, web, and print. The goal was always to make the brand feel premium, clear, and cohesive, no matter where it showed up.

That work helped strengthen Alpha-H’s presence globally and build a more consistent, recognisable voice across channels.