Fort Knox was an Auckland-based art collective I co-founded, where I led the creative and helped build the brand from the ground up.

I shaped the identity and creative direction, designing and illustrating a limited-edition clothing line that sat somewhere between art, fashion, and street culture. Each piece was treated like its own artwork, designed to stand out and tell a story rather than follow trends.

I also designed the website and led our online presence, building a community through bold visuals and a more raw, honest approach to storytelling. The response was strong, with around 60% of the t-shirt run selling out online, and the rest picked up by boutique stores across New Zealand.

Being both founder and creative lead gave me the space to experiment, take risks, and push ideas further. It was about creating something original that felt true to us, not overworked or overthought, just authentic.