I led the art direction for a series of brand videos, working closely with an external agency to bring a more cohesive and elevated visual direction to life.

My role was to set the creative direction upfront, aligning on tone, pacing, and visual style, then guide the work through production to make sure it stayed true to the brand. This included shaping everything from environments and colour to how the product appeared on screen, ensuring it felt both real and considered.

Alongside the video work, I also led the product design side of things. A big focus was making sure the product experience translated clearly and authentically within the videos, not overly polished or disconnected, but something that felt true to how people actually use Kami.

Working between internal teams and the external agency, I helped bridge brand, product, and storytelling. The result was a set of videos that felt more aligned, more intentional, and more reflective of where the brand was heading.