I’ve led the design of Kami’s booth experiences for ISTE, the largest EdTech conference globally, shaping how the brand shows up in a physical, high-traffic environment.

The focus was on creating spaces that feel clear, welcoming, and easy to move through, while still standing out on a busy show floor. Rather than treating the booth as a single open space, I approached it more like a series of connected zones, each with a purpose, guiding people through the experience in a natural way.

I worked across spatial design, messaging, and visual direction, making sure everything from large-scale structures through to smaller details felt consistent and intentional. A big part of the challenge was balancing impact with clarity, creating something that draws people in, but also helps them quickly understand what Kami is and how it fits their needs.

Alongside ISTE, I also led the design direction for booths across other EdTech events globally, building a system that could scale across different formats and locations while keeping the experience consistent.

These booths played a key role in how we connected with educators and decision-makers at scale, helping drive engagement, conversations, and overall brand perception in a live setting.