As Design Marketing Lead, I led a full rebrand of Kami to reposition it as a more professional, strategically aligned brand.

The work focused on simplifying the design system, strengthening recognition through consistent brand codes, and building a scalable framework that any designer could confidently work within. By introducing clear principles, templates, and a unified branded house approach, I improved both efficiency and cohesion, while elevating how we show up to leaders in EdTech.

I also led the redesign of the Kami website, creating a cleaner, more intuitive experience that increased engagement by 21% and reduced bounce rates by 35%. The result was a more effective platform for both users and the business.

Alongside this, I developed a comprehensive style guide that empowered the team to work faster and more consistently, helping maintain a strong and unified brand across every touchpoint.

Across everything from large-scale campaigns to global activations, I’ve focused on building clear, cohesive brand experiences that strengthen connection, improve perception, and drive meaningful growth.