Kami Rebrand

Repositioning Kami from classroom tool to scalable education platform

Kami had strong recognition with teachers, but as the company grew, the brand needed to work harder across web, campaigns, product marketing and events.

I led the rebrand to create a more mature, flexible and recognisable system, keeping Kami’s classroom warmth while giving the team clearer guidelines to help communicate with teachers, school leaders and decision-makers.

Before / Challenge

A brand that had become harder to scale

Kami’s original brand felt friendly, colourful and approachable, but it had become harder to apply consistently as the company grew.

The challenge was to keep the warmth teachers loved while creating a clearer, more mature system that could support school leaders, sales conversations, campaigns, web and events.

  • Inconsistent execution across channels

  • Limited rules and templates for scale

  • A need to speak to both teachers and decision-makers

  • Product storytelling that needed to feel clearer and more connected

Key problems

Strategy and Building a System

Designing for recognition, maturity and scale

The strategy was simple: keep the warmth, sharpen the system and make Kami easier to recognise across every touchpoint.

I refined the core brand elements, including colour, typography, layout, product UI, campaign templates and guidelines, so the brand could flex across playful classroom moments and more polished leadership-facing work.

  • Keep the warmth

  • Build stronger recognition

  • Mature the brand

  • Design for scale

Principles

Impact

The rebrand gave Kami a stronger creative foundation across web, campaigns, product marketing and events.

The updated identity kept the warmth and accessibility of the original brand, but introduced clearer hierarchy, stronger consistency and a more confident digital presence. Kami could now show up in a way that felt more polished, more recognisable and better suited to the company’s next stage of growth.

A clearer, more mature Kami

  • Stronger consistency across campaigns, web and events

  • More refined colour usage and clearer brand codes across key touchpoints

  • Reusable guidelines and templates for faster delivery

  • A more mature brand presence for teachers, school leaders and decision-makers

What changed