At Les Mills, I worked across the creative for a range of group fitness programmes, creating design assets for use across digital channels, social media and in-club environments.

With each programme having its own personality, from strength and HIIT to cycling and yoga, the challenge was to create work that captured the energy of each class while staying consistent with the wider Les Mills brand.

I worked across a range of campaign and marketing assets, balancing bold visuals with clear communication and adapting designs for different channels, formats and audiences.

I also helped maintain consistency across programme materials, making sure the work felt connected while allowing each class to stand out. This meant working within existing brand guidelines and design systems while finding ways to keep the creative engaging and relevant.

The result was a more consistent visual experience across programmes and touchpoints, helping members recognise each class and connect with the energy behind it.