At Les Mills, I worked across the creative for a range of group fitness classes, helping shape how each programme showed up both in-club and across digital channels.

Les Mills classes are built around energy, music, and movement, from strength and HIIT to cycle and yoga-inspired formats. My role was to translate that into designs that felt just as dynamic and engaging as the classes themselves.

I created assets across digital, social, and in-club environments, making sure everything felt consistent while still allowing each class to have its own personality. A big part of the work was finding the balance between high-impact visuals and clear communication, especially in fast-paced environments where people are moving, training, and reacting in real time.

I also helped bring more structure to how we approached design across classes, making it easier to scale content and keep things consistent across locations and formats.

The result was a more cohesive visual presence across programmes, with stronger recognition, clearer communication, and a better overall experience for both members and instructors.