At Les Mills, I worked across a range of large-scale fitness events, helping bring the brand to life in real-world environments.

My role covered digital design, social assets, and event collateral, building out systems that could flex across different formats and locations while still feeling consistent and premium. A big part of the focus was creating clarity within fast-paced, high-energy spaces, making sure people could easily move through, engage with, and enjoy the experience.

I introduced more structure into how we approached design, with clearer systems and more consistent branding. This helped streamline production, cut down on one-off decisions, and lift the overall quality of what we were putting out.

The result was more cohesive events, stronger audience engagement, and a brand presence that felt more considered and recognisable across every touchpoint.