I worked across the creative for Les Mills Live 2022, supporting the design and rollout of assets for large-scale fitness events and bringing the brand to life across both digital and physical spaces.

My role covered a mix of digital design, social content and event collateral. I worked across different formats and touchpoints, making sure the creative felt consistent with the Les Mills brand while still capturing the energy and atmosphere of the live experience.

I also helped develop and refine design assets and templates to make production more efficient and maintain consistency across event materials. With so much happening in fast-paced environments, it was important that the design was visually engaging, easy to navigate and worked well across different applications.

The result was a cohesive brand experience across the event, with consistent creative that carried through from digital promotion to the live environment.