At The Box Office, I worked as Lead Designer, shaping how the brand showed up across digital and marketing.

I led the redesign of the website and lead gen pages, focusing on making the experience simpler, more intuitive, and easier to navigate. The changes helped improve lead generation and played a part in lifting member retention.

Alongside that, I managed the rollout of weekly digital content across EDMs, social, video, and campaign work. A big part of the role was building more consistency in how the brand showed up, while still keeping things engaging and relevant.

I used performance data to keep refining the brand, especially across EDMs and key visuals, improving how we communicated and how people responded.

Overall, the work helped move the brand forward, with stronger engagement, better conversion, and a more considered, consistent presence across channels.